The Mirror Essay Example

The Mirror Essay This essay will explore the themes throughout Plath’s poem The Mirror in relation to several critics.   The use of the following articles will be used to further discover the meaning of Plath’s poem and will help in the analytical process of Plath’s somewhat esoteric role as placing herself in o her poems as well as with her complex themes:   Freedman’s The Monster in Plath’s ‘Mirror’,   Hunter’s, Hughes’s ‘Pike’:   Plath’s ‘Mirror’ and Uroff’s Sylvia Plath and Confessional Poetry:   A Reconsideration. Although Sylvia Plath’s poem The Mirror alludes to metaphor, the reader cannot help but assign many of the traits Plath uses to describe the mirror as traits which Plath may very well own as the speaker of the poem.   Thus, the lines between metaphor and reality are bent in poem to be inclusive of Plath’s own identity.   This idea of identity is elaborated upon by Uroff, The same near-identity of assertive autonomy with an at least seemingly contradictory self-annihilation characterizes the language of Mirror and colors the poems implicit treatment of the woman as writer. The poem is finally about language and imitation, about poetry and its relation to what it describes. As such, it is a poem that assumes a central place in the literature of female authorship, the literature that takes as its subject the woman as writer and her obligation to create for woman and herself a resistant and resilient language of her own. We will write a custom essay sample on The Mirror specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Mirror specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Mirror specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In Plath’s own words, â€Å"I have no preconceptions† (Line One) the identity of the poem and poet is being formed.   The poem is about a woman writing a poem and using her own use of self a guiding light, as Plath illustrates, â€Å"Whatever I see, I swallow immediately.   Just as it is, umisted by love or dislike† (Lines 2-3).   In this section of the poem, the reader is able to begin to design for themselves the way in which a female poet (Plath) is able to write about truth. Plath’s statement in lines 2-3 aids in discovering that Plath is trying to deliberate on a feminist issue of the female poet.   Plath is stating in these lines that the female poet is able to write about truth, without love or hate getting in the way, but that a truthful account of these emotions is the main objective of the poem, â€Å"I am not cruel, only truthful—† (Line 4).   In this statement it is revealed that Plath is stating that although female writers are often times considered to be too dynamic in their writing of emotions, that is, they may be considered cruel in their revelations, Plath is merely stating that these female writers are being honest, not interpretative. The image of the mirror in the poem is used as a catalyst for this idea of the woman writer, mainly, Plath.   Thus, although a mirror is typically used to reflect the outside world, Plath is using the device of the mirror to show the inner world; a type of self-reflection, as Freedman states, †¦the figure gazing at and reflected in the mirror is neither the child nor the man the woman-as-mirror habitually reflects, but a woman. In this poem, the mirror is in effect looking into itself, for the image in the mirror is woman, the object that is itself more mirror than person. A woman will see herself both in and as a mirror. To look into the glass is to look for oneself inside or as reflected on the surface of the mirror and to seek or discover oneself in the person (or non-person) of the mirror. The first stanza of the poem is used to support this statement by Freedman:   Plath using language to assert the dominance of the mirror as a pathway into which the inner workings of the female mind may be seen, â€Å"I have looked at it so long I think it is a part of my heart† (Lines 7-8). Although the poem is most clearly about identity, the poem is also about trying to find oneself.   Thus, although identity is the ultimate theme of the poem, it is a lack of identity that drives the narrative of the poem onwards past the motif of the mirror and into the more intricate design of the heart and soul through this device.   It seems that the narrator is conflicted about how to interpret what they see in the mirror, or at least how to define its edges, â€Å"But it flickers† (Line 8).   This could mean that the poet is trying to find her own identity in a literary world most usually dominated by men, â€Å"Faces and darkness separate us over and over† (Line 9). Many motifs may be considered when reading this poem, but the theme of identity and a dual or dichotomized identity may best be suited for a strong interpretation.   This dual nature of woman is seen firstly as a young girl who desires to be nothing but young.   This character makes sure that she appeases the male myth of docility and sexual appeasement, As such, she is the personificationor reflectionof the mirror as passive servant, the preconditionless object whose perception is a form of helpless swallowing or absorption. The image that finally appears in the mirror, the old woman as terrible fish, is the opposite or dark side of the mirror. She is the mirror who takes a kind of fierce pleasure in her uncompromising veracity and who, by rejecting the role of passive reflector for a more creative autonomy, becomes, in that same male-inscribed view, a devouring monster (Freedman 1993). This dualistic interpretation can be recognized in Plath’s word choices of, â€Å"I see her back, and reflect it faithfully†Ã‚   (Line 13).   Although the writer chooses to split her own self into these two factions she does not deny the other one’s existence. The source of the device of reflection, in not only the object of the mirror but through self and other devices in the poem are astounding.   In one line Plath writes, â€Å"Now I am a lake.   A woman bends over me† (Line 10).   In this line the reader may see that the use of a mirror was not large enough to encompass the personality (or personalities) of the female.   It seems that this dual side of the female is not in true contention with each other but instead these two split ‘people’ are trying to be united and stronger, as Plath writes, â€Å"I am important to her.   She comes and goes† (Line 15).   In this line the reader may interpret the meaning to be that Plath is writing of unification, of a source of twining of these two split, or mirrored women. In this idea of unity, Plath finishes the poem by alluding to unity only existing when the two female identities of the poem choose to recognize each other and become fully immersed with the other’s self, â€Å"Each morning it is her face that replaces the darkness.   In me she has drowned a young girl, and in me an old woman Rises toward her day after day, like a terrible fish† (Lines 15-17).   Thus, the concept of reflection seems to be a true question for the dominant female in the poem; will the reflection be that of a docile young girl, or an old woman? Thus, although the mirror is a reflection of a split personality it is also a political view of women as being split in society to differ to different roles:   mother, young girl, etc.   The mirror is used in the poem to reflect how society sees a woman and how much of what a person sees in a woman is merely a reflection of what they imagine a woman to be, as Freedman states, †¦the mirrors principal and imposed obligation is to reflect infant and otherthat is, she must present herself as the image mirrored in mans eyes. But as speaking mirror, the woman becomes a narrating reflector of herself as mirror and of whatever passes before it. She becomes the writer who writes of the mirror in which she perceives herself and of the mirror she is. She becomes the text in which that recording occurs. Thus Plath redefines the role of woman, or at least points out the ways in which a woman is too dependent upon the mirror or society, or more specifically man. In this way the reader may read the poem to be self-suppressing in that the narrator is being tortured in the mirror because it is more of a cage than a reflection, since it’s reflection is false and only reflects what people want to see, not what is truly there.   Thus, when Plath says, â€Å"terrible fish† she is asserting the breaking of the mirror since the reflection for man or society would have been a beautiful girl which would have been the lie.   Therefore, the end of the poem relates back to the first stanza in which the narrator assures the audience that what she is saying is not cruel but only veracious, not a young girl but a fish. Thus, the self in Plath’s poem is a vanishing truth according to the mirror’s reflection, â€Å"Plaths Mirror narrates a lifetime of interactions with a nameless, faceless woman and imagines aging as disfigurement† (Hunter).   Thus, the theme of truth is once again supported from a critic’s viewpoint.   In conclusion, Plath’s poem delves into the feminine psyche using elements of the dual nature of the mirror in relation to the many sided roles of a woman in society.   This idea of female as being representational of society instead of being truthful is what allows the poem to cross the lines of predetermined gender manipulation and with the inclusion of the word ‘I’ throughout the poem, the reader is permitted to think that the speaker is Sylvia Plath and that the poem is therefore an autobiographical message about the social implications of being a female and a poet in a profession typically dominated by men. Work Cited Freedman, W.   The Monster in Plath’s ‘Mirror’.   Papers on Language and Literature,   Ã‚  Ã‚   V. 108, No. 5, October, 1993, pp. 152-69. Hunter, D.   Hughes’s ‘Pike’:   Plath’s ‘Mirror’.   Online.   Accessed:   May 3, 2007. http://www.clas.ufl.edu/ipsa/2005/proc/hunter.pdf Plath, S.   Plath:   Poems.   Everyman’s Library.   New York.   1998. Uroff, M.D.   Sylvia Plath and Confessional Poetry:   A Reconsideration.   Iowa Review, Vol. 8, No. 1, 1977, pp. 104-15.

Bio of Phoenix Arizona Essay

Bio of Phoenix Arizona Essay Bio of Phoenix Arizona Essay My name is Yameka Monique Cassey Barnes. I was born and raised in Monroe, La., later lived in Bastrop, Louisiana for 10 years; now I moved back to my hometown. I am married but separated. I have two girls, one is 15 and the oldest is 18. I am attending University of Phoenix to achieve my career in Criminal Justice. This is my first day at University of Phoenix. Experience C.N.A. since 2000; passionate about helping and has a good interpersonal skills and always welcome a challenge. Excellent Organizational Skills, Computer Proficiency, Data Entry, Word Perfect, Microsoft Word, Data Base, Developing and maintaining Excel and Spread Sheets, Keyboarding at 47 words per minute, Managing and Storing Records, Telephone Etiquette, 10-key Calculator, Filing, Office Management and Procedures, and Word Processing. Baby-sitting kids from 12 and under for 3 years (1998-2001), Taught at a Vocational Bible Study, Secretary on the Student Government Association at Louisiana Technical College in Bastrop (2007-2008). My career goal is to get my bachelor’s degree in Criminal Justice. After achieving my goal I want to become a detective or a probation officer. I want to start from dispatcher then a police officer before going on to the detective work. I think in my state that what I would have to do start from bottom line to the top. I will love this job because this has been my dream every since I was in my younger age. I’m always trying to solve something or investigating something and sometimes get to the bottom of it. Due to our fallen economy I want a job where I would not have to

World literature Essay Example | Topics and Well Written Essays - 250 words - 1

World literature - Essay Example From my own point of view, I think history is subordinate to literature. The fact that literature will only reflect on historical events even with an added creativity, it demonstrates the inevitable reliance of literature on history (Nichols, 2010). History shapes the existing forms of literature. Hence, it is arguably true that history creates literature though it only forms the backbone. Literature narrates to us historical events to us with abject memory, logic, and ease (Frisina, 2006). However, literature has also borrowed from history in making laws where all laws rely on teachings from the early holy books like the Bible and Quran. Consequently, literature defines history in that it provides a timeline for history and specifically enables us to learn history in a more approachable, understandable and interesting manner. There are limits of interpretation, social and historical dimensions, authenticity, and facts about author’s life in analyzing literary works. In conclu sion, I note that to get the definite relationship between history and literature we may need to look at their causes and effects. Hence, a research on these aspects will help in defining explicitly the meanings of history and

A one page response paper about Heroic Africans. Include what you Assignment

A one page response paper about Heroic Africans. Include what you think about the article - Assignment Example The history of many African heroes was captured in a sculpture further explained by a narrative. However, unlike Western history, the historical changes in portraits and sculptures are not well developed and thus go unrecorded.5 Preservation of bodies is another way of remembering heroes in Africa. A good example is mummification of bodies practiced in Egypt. The bodies were placed in tombs and could be accessed. Today, in some countries, bodies of heroes are well preserved and can still be viewed by the people of the country. Benin is one of the countries that have a good historical conservation of leaders in Africa. They alleged that the center of all thought and wellbeing was the head; this was adopted by the Oranmiyan dynasty. In their sculptures, therefore, the head was made of brass to idolize it.6 Masks resembling some heroes are also made and worn in historic ceremonies in Nigeria.7 Preservation of culture in Africa is crucial; it enables Africans to know the people who developed their countries in the early days before colonization and the heroes who fought for freedom. It is essential to converse such written information, oral narratives and sculptors for the future generations’

HAT SIZE AND INTELLIGENCE Essay Example | Topics and Well Written Essays - 2000 words

HAT SIZE AND INTELLIGENCE - Essay Example While Gardner has already proven that man have different capacities for processing information, schools today continue to focus on language and locigal-mathematics as a measure of a child’s scholastic success. However, for the purpose of clarity, these capabilities which can be measured through mental test questions are now referred to as psychometric intelligences. Other intelligences mentioned by Gardner include capacities in music, visual-spatial conceptualization, bodily-kinesthetic skills, knowledge of other persons, knowledge of ourselves (Gardner, 1983: 48). Hat Sizes, Brain Sizes and Intelligence Over the years, new studies attempting to discover the origin of intelligences of have been launched, but despite these researches, our knowledge of the topic is still incomplete. From the beginning, however, intelligence has been related with the brain. In the 1500s, Greek and Roman philosophers thought that the more efficient brain had â€Å"the right amount of the four hum ours, blood, phlegm, and black and yellow bile† (Deary, 2001: Chapter 3). In the 19th century as technology started developing, scientists have focused on one factor to determine a person’s intelligence: the size of the brain. ... The idea of using hat sizes to measure brain size (hence, a person’s intelligence) came from Paul Broca who said, â€Å"the brain is larger in mature adults than in the elderly, in men than that in women, in eminent men than in men of mediocre talent†¦ Other things equal, there is a remarkable relationship between the development of intelligence and the volume of brain† (as quoted in Gould, 1996: 33). While there have been researches that corroborated Broca’s claim, several studies have tried to disprove the connection between hat size and intelligence. In 1925, Popular Science published the article Why You May Wear a Small Hat and Still Have a Big Mind (Grahame) which attempted to compare hat sizes of famous men like President James A. Garfield, Theodore Roosevelt, etc. to those of the common American. Through the simple comparison, the article concluded that there is no connection between the hat size (hence, the size of the brain) and intelligence. To quo te, â€Å"There seems to be a closer connection between the size of a man’s body and the size of his brain than there is between the size of his brain and the power of his mind† (Grahame, 1925: 16). While Arthur Grahame’s article has shown early on that a person’s hat size cannot be used to measure his intellect, his claims were not readily accepted because he did not use statistical analysis to prove his point. H.T. Epstein utilized data on the head circumferences of white Bostonians and their vocational status to show that there is no correlation between these two variables. Research Goal, Problem Statement and Hypothesis The main research question for this paper is: Does a person’s head circumference determines his

Diversity Management In Coca Cola

Diversity Management In Coca Cola With the globalization of trade and investment, organizations are increasingly faced with diversity in their workforce. Firm gets more internationalized, both with implantation abroad and by trade with companies in different countries. With the rapid progress in the field of communication it is now possible to meet in real time with people of different nationalities around the same project. These changes lead to complex relationship with new clients, suppliers, employees and other stakeholders of cultures. The rebirth of the influence of intercultural in management is in fact quiet recent. Whatever your work, the meeting of different cultures is a daily reality in a growing number of companies. In fact many companies have indeed understood the cultural diversity of their customer, which called diversity in the ranks of their own employees. This diversification strategy of human international resources in company is to better meet the expectations of its customers, to enhance its brand image and its legitimacy, a vital condition if it wants to remain competitive. Moreover diversity allows increasing productivity and innovation making easier the resolution of problems. Diversity leads to ethnicity, and ethnic diversity implies heterogeneity in languages, religions, races and cultures. If years ago we talked about multidisciplinary team which aggregate different professionals skills, the differences are now more prominent in multicultural team. Multicultural teams require close collaboration between individuals belief, value, and opposite behavior. The difficulties for the team increase since the differences are not only about professional dimensions but also about values and individuals standards. It is necessary to precise that kind of intercultural relationship can also be a source of incomprehension, misunderstanding, and can quickly cause tension. In this configuration the role of the manager is not only to perform his own work but also to both prevent damage and ensure harmony in his team in matter to increase the efficiency. Consequently, the effective composition or diversity of teams and the way to manage them has become an interesting topic of research in the last few years. THE MULTICULTURAL TEAM: WHAT IS IT? Multiculturalisms notion As a concept and policy, multiculturalism has been developed in the United States and Canada. It refers to the institutional recognition of multiple cultural identities, ethnic or social within the same society. It recognizes the legitimacy of these identities, their ability to transform, and rejects the assimilation process which is generally called principle of monoculturalism. Multiculturalism is a major social phenomenon, both a source of enrichment and conflict, especially in a world of globalization with high mobility generated including migration, legal or not. Of course, our world is multicultural. Nowadays, almost all countries are multicultural, due to migration and the symbolic presence of other cultures (such as consumerism, individualism and materialism). Many individuals are also multicultural. To have an example, we can take the case of the inhabitants of Eastern Spain which are fully bilingual in Spanish and Catalan, two languages à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹of the Iberian Peninsula. In our business case, multiculturalism refers to a community or a team with members which have different cultures. We talk about cultural diversity. Multiculturalism focuses on two important points which are interactions and communication between the various cultures in order to achieve a common goal and to be efficient (among others) Definition of a multicultural team Before giving a definition of multicultural team we should see what a team is. A team: it may be defined as a collaboration of two or more people who work together to achieve common goals. A team is a set of characters having complementary specific skills united by one or several common objectives among which each feels mutually responsible. According to Mister Schermerhorn (Managing organizational behavior author), a team: Is a natural phenomenon within the organization Has a beneficial effect on the individuals and the organization Stimulates the innovation and the creativity Allows, in different situations, a better decision-making Obtains from members that they make a commitment to apply the decisions which are taken in common. Teams are good for both organizations and their members, helping to accomplish important tasks and to maintain a high-quality workforce. A teamwork: A teamwork is collaboration between internal or external actors to the company to reach a common goal. The conception of these teams can answer different objectives: decision-making, development of activities, coordination à ¢Ã¢â€š ¬Ã‚ ¦ With a working team, company can: Problems solving Accomplish tasks faster Healthy competition Developing Relationships Teamwork has many advantages such as the effect of synergy, motivation or support. These effects resulted from good exchanges between colleagues. In a team work, everybody brings its own qualities and skills. It permits to the team to be more efficient in a work. With a team, it is also easier to generate creativity through sharing skills and ideas of each. However, its members must be mindful of the importance of internal communication, time management and especially respect for others. Teamwork requires a lot of patience and take into account the opinions and advice of other members. To define what a multicultural team is, we must first understand the difference between this team and the monocultural team. In a monocultural team, members arise from the same social and cultural context. They share the same values, style of communication and language. Generally, they also have the same management. It is not really the same thing in a multicultural team. Indeed, in this type of team, members come from various cultural contexts, different country. Members have fewer elements in common compare to a monocultural team. Due to their nationality and thus their culture, they dont have the same perception of the teamwork. This difference can have an important impact on the organization. The work with this type of team can be factor of productivity. However, if the team is not well managing, this work can also drive to differences of opinion, tensions and conflicts. These points will be developed a little further in the report. (See section II.1 and II.2) Different type of team. Multicultural team is a general term, but to be more precise we can define different type of multicultural team. Token team : In this case, everybody has the same nationality, the same culture and speaks the same language, except one. This can turn out to be a problem because this one will not have necessarily same interpretation, same solutions as the other teams members. Being in minority, this person is not sure that his opinion has a lot of impact. Bicultural team : Only two cultures are present in this team. This type of team is formed generally following a fusion, an alliance or following a joint-venture. A bicultural team has very often a big potential of synergies but also conflicts because there is always a part which want to be in a strong position. This one is then going to impose more its ideas, strategies, working mode and its language. Feelings of superiority and inferiorities are frequent, as well as a competition between both. It is necessary to be careful to set up clear and accepted rules of functioning by all the team members and to appoint a leader who has a big multicultural sensibility to well manage the team. Multicultural team: It is about the most current shape. The members come from at least three different cultures. Contrary to the bicultural teams, the problem of power and the competition is less important. The members propose a multitude of ideas, strategies and working modes and seem to adapt more easily. We often speak about intercultural courtesy. A common language (generally English) and a leader (often stemming from the culture of the warehouse) are more easily chosen and accepted. Virtual Multicultural Team: Traditionally teamwork is together, at the same time, at the same place. People physically meet. Now with the new technologies of information and communication, in particular Internet, the teams work at a distance on a precise project and can so gather resources, skillsà ¢Ã¢â€š ¬Ã‚ ¦ the whole without moving! Thats why they are called virtual multicultural team. The main benefits to the organization are initially greater efficiency due to economies of transport, reducing office space, or the reduced cost in labor when wages are adjusted to the local market. Another advantage is having access to a pool of human resources who are familiar with the areas in which they operate. On the organizational level, the most important problem is certainly the loss of synergy that usually results by exchanges between colleagues. Performance is not always there: skills and knowledge are more easily scattered. The team development is an additional challenge due to the distance and lack of contact between the members. On the individual level, learning opportunities, often related to sharing experiences with others, are reduced in a virtual operation. It allows also a considerable saving of time. We say that with this social structure the 24 hours of day can be completely used. Indeed, the Japanese manager who will have worked 8 hours on the project can then pass on it to his colleague in Spain. He will spend also 8 hours there and to pass on the whole to the American colleague, which, when he will have finished, will pass on transmit again his work to the Japanese colleague. Thanks to the time difference! How build your team? A multicultural team is more effective than a monocultural one, but you will have to pick different profiles or your team will be inefficient. The planner: he will bring his methods to make the team effective. He will be able (when its needed) to refocus the debates and the goals. The federator: he will unify the team and use every skill at its best. The innovator: he will suggest ideas to the group and propose original solutions. The network member: he will help the team by using his external partners. The impartial member: he will analyze and evaluate ideas, and he will be critical. The facilitator: he will listen to his mates, make the work easier by increasing communication, and keep cohesion when the team is in troubles. The guarantor: he will maintain the team on its goal and prevent from mistakes. The motor: he will be dynamic and focus the attention on the main issues. You dont have the obligation to have one of each in your team, bu you have to be sure that you have varied profile. When you decide to build up a multicultural team, you will have to wonder some questions, and try to answer, taking into account specificities of your colleagues. At the beginning, you will have to define your goal, what is it, how precisely you have to reach it, what are the objectives, how can you measure themà ¢Ã¢â€š ¬Ã‚ ¦ by taking into account specificities: some person will focus on goals, others on process, some may have more consideration for status other will look at skills,à ¢Ã¢â€š ¬Ã‚ ¦ You also have to focus on your priority: time, quality, or budget. After that you have to structure the mission and fix the matter of agenda, the importance of deadline (are they fixed? Does it matter if there a lateness? What happens if deadline are not respected?), the role of every member (Should there be a leader? How should he be chosen? Who needs to be at which meeting?). This was for the creation of your team. Then you will have to manage it, you will have to choose the time you will take to social activities and workshops to build the team spirit, which is the language of your group (and how you deal with the gap of knowledge in this language). To perform your group to work effectively you have to promote some means of communication and the computing format you are waiting for. You also have at the deal with conflicts as a manager: why are there conflict? Who are the protagonists? At the end of your mission you will have to evaluate performances of your team. You have to decide when you will do it, how you will take account feedback, how you show them your report (individually, or not) To answer all these questions you have to know how they are usually working: the size of the hierarchy, if they are always working all together or if they are sharing work and then working on their ownà ¢Ã¢â€š ¬Ã‚ ¦ You have to understand the way they follow rules, the importance they tend to human contact, if they are more individual collective. THE PROS CONS OF A MULTICULTURAL TEAM Why to set up a multicultural team? The first reason is to answer to the evolution of our world economic. Everybody knows that the internationalization became major for the companies which wish to remain in the competition. Be present on a new market, to merge with other companies, to develop joint venture on unknown territories à ¢Ã¢â€š ¬Ã‚ ¦ here is so many reasons which incite the company to master the cultural dimension. Furthermore, we note that the pressure of the environment and the competition encourages companies to turn to the international by hiring employees who come from diverse countries and have different culture. Indeed, many are the companies which have to go out of their national frame to face a strong competition and to develop their activities. Companies so gradually became multicultural groups where express themselves the social and cultural characteristics of the diverse nationalities which compose it. One of the main advantages of the cultural diversity would be the obtaining of synergies due to the creative mix of the various cultural approaches in the resolution of given problems (technical, commercial, human). Studies showed that the multicultural teams often allow a better resolution of problems considered as complexes, thanks to their cultural diversity. The cultural diversity becomes consequently a fundamental axis of the management of companies. Multicultural teams constitute a strategic force. They allow combining and developing synergies with a view to progress, original solutions in terms of strategies and skills. Innovation and anticipating changes are at the heart of the achievements of multicultural teams. In an optical marketing, multicultural teams develop a facility to adapt to the local markets evolution as well as political and legal differences. (By contacting the specific cultural) Theory. At first, there is this equation: Actuel productivity = potential productivity losses due to faulty process When you manage a multicultural team, the potential productivity is higher than a regular team, and the potential productivity is also constant. What the manager can influence is the losses due to faulty process; this one only depends on the manager skills. If he fails to make his team work as one, losses due to faulty process will be higher than the increase of the productivity linked to the multicultural aspect. How do cultural differences improve the competitiveness of a company? Different points of view lead to different opinion First of all, diversity team have different cultures and different ways of mind, thats why they will settle issues faster than usual teams, especially when these problems are complex. When they every member of an multicultural team meet each other, they have to open their mind to accept their differences and to go through to build relationships. Thats why they will also fit faster with new components and new issues: because they are more open to originality. Due to their varied backgrounds members will create more ideas, more inventive alternatives, more arguments. As a manager of a globalized company you should also notice that multicultural team will make product that will fit to all your clients (from China to Europe, and South America) Different point of view avoid groupthink Furthermore, diversity able a team to avoid Groupthink which is a major source of ineffectiveness in a team: Groupthink is the fact that every body in a team think in the same way. This kind of team will have neither creativeness nor originality. They are many symptoms of groupthink: overestimating the teams power and morality, closed mindedness, pressure toward uniformity Compared with monocultural team, multicultural counterparts are less likely to engage in this counterproductive behavior because they will note subconsciously limit their mind, or if they do so, they would not have the same limit since they dont have the same culture. Groupthink leads to many problems. Self censoring: people wont express their ideas if there are too innovative, in order to stay in the majority and in the consensus. An illusion of unanimity: since every member will think that his colleagues are sharing his point of view; they wont be any debate and no exchange of ideas. The team wont be able to take into consideration every detail, every risk, every weakness of a new project and it will lead to a failure. People may also feel more pressure on their shoulder which will create stress and less efficiency. What are the difficulties? At first, when you create your team, you have to build the team to create a spirit between your teammates. Its the most difficult parts and the most important one, if you succeed then your team will be very efficient but if you fail, you will have to deal with mistrust, miscommunication, and stress. How to build up a team spirit? When you build up an multicultural team, you will have to face stereotypes and clichà ©s. If you dont want it to poison your team and make it unable to work united, you will have to do things to make your co-worker trust each other. The first thing is to make your member meet each other, talk to each other, open their mind to other culture and make them accept differences. We are always using more distance communication like phone and email. Some members of your team may see each other only twice a year. But it is really important to make them speech together, because its much harder to build a relationship through electronic devices. Some managers may find it useless to waste time just to chat about our life, but you better have to lose a few hours now than many days later (because you chain of command failed,à ¢Ã¢â€š ¬Ã‚ ¦). This time of speech may also help the manager (aka you) to understand the habits of work of his colleagues. The relation they have with their boss, the way they take decisions, the way they try to reach their goalsà ¢Ã¢â€š ¬Ã‚ ¦ If you want to be a good manager and to understand their acts, you have to know these things. Otherwise you may get angry at one of your team member for no reaso n (like Gavin in the video who ask his Chinese colleagues to hurry up, but it is his boss that he should have asked). Every culture has a different value of the time and its implication, the influence of authority, different behavior toward riskà ¢Ã¢â€š ¬Ã‚ ¦ To build your team you can use several tools: Workshop: to make people speech to each other about value they share, or hobbies they have in common. Its important for them to see that they have similarities. But avoid some conflict themes like religion, politics, and dont talk about work. Serious game: As its a game, people will have less pressure on their shoulders, but they will learn to work as a team, they will solve problems (even if its not real cases). And its also a way (for the manager) to know the role of each member of the team (who naturally try to lead, who is the facilitatorà ¢Ã¢â€š ¬Ã‚ ¦) and it will be useful for the rest of the mission (to delegate work more efficiently). Outside activities: many companies offer activities their employees (week end of fishing, or trip to a ski stationà ¢Ã¢â€š ¬Ã‚ ¦). For most of them its even obligatory to do their assertiveness training every year. Advantages of these activities are that they make people meet out of work, with no pressure, just to talk about their life, so they will understand their colleagues more easily and their work will be improved. On the other side these activities are very expensive, but manager should take into consideration benefits due to an increase of productivity after these activities. During these activities, your goal is to create links between your teammates, but you should take care to downward slides: dont take any risk of accidents, incidents arising from alcohol, romantic relations between staff (whether extra-marital or not)à ¢Ã¢â€š ¬Ã‚ ¦ If you dont succeed to build up your team spirit it will lead you to other problems. Problems of mistrust are generally due to a poor knowledge of your team member. If you dont know enough his culture it will lead to misunderstanding. Since he is from a different country with a different background, he also has other habits and you should take it into account and not consider it as if it was the reaction of someone of your own culture (for example, when an Indian is acknowledging authority, he is looking down, what European and American can perceive as a lack of trustworthiness). Risks link to mistrust are a bad communication between member, an inaccuracy of stereotypes, and it will lead to less efficiency in your team. In your team, people from the same country may speak their native language when they are together, but as the manager, you have to be sure about the common language of your team. To avoid problems of miscommunication you have to be sure that every document is in the same language. You also have to be sure that people dont stay with those from the same country. These two worries will make the team less efficient as the team will be split in many pieces. This could slow the information between every member of the team; you will have translation problems and redundancies due to a lack of communication. Finally, as an international manager you have to be sure that all these methods and way to work doesnt stress your partners. Some people, who dont have the habits to work in a multicultural team, may feel a bit overwhelmed. Stress may also be linked to a lack of integration of its members. Then, they might have the feeling to work alone or perceive the other members as competitors. This would imply counterproductive behavior (such as retention of information) or tension between your team mates Hofstedes cultural dimensions theory We will now talk about Geert Hofstede a social psychologist and a Dutch anthropologist who study the interactions between cultures. He has been awarded many times for his research on the interactions between cultures in the world. One of his achievements is the establishment of a theory of cultural dimensions provides a evaluation of the differences between nations and cultures. According to him, there is nothing like a universal management method or management theory, valid throughout the world. The theory was one of the first that could be quantified, and could be used to explain observed differences between cultures. It has inspired a number of other major cross-cultural studies of values, as well as research on other aspects of culture, such as social beliefs. Hofstede has found most of its data on cultural values through global surveys conducted by IBM, an American company specializing in technology and consulting. The theory is based on the idea that the value can be placed on six cultural dimensions: Power distance: Power distance is the extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally. This dimension analyses the feelings of people. A low score in power distance indicates a culture expects and accepts that power relations are democratic and that its members are perceived as equal. A high score means that the members of society who have less power accept their condition and realize the existence of a form of hierarchical position. Individualism vs collectivism: The degree to which individuals are integrated into groups. This dimension has no political connotations and makes more reference to the group than the individual. Individualistic cultures give importance to the achievement of personal goals. In collectivist society, the groups goals and well-being have greater value than the individual. Uncertainty avoidance index: a societys tolerance for uncertainty and ambiguity. This dimension measures how a company handles situations unknown, unexpected events and anxiety about change. Cultures that have a high index are less tolerant in term of change while companies whose index is low are more open to change, have fewer rules and laws, and guidelines are more flexible. Masculinity vs femininity: The distribution of emotional roles between the genders. This dimension measures the level of importance a culture places to male stereotypes values such as confidence, ambition, power and materialism, as well as feminine stereotypes values such as the emphasis on human relations. Long-term orientation vs short term orientation: called Confucian dynamism. In the long term: values oriented towards the future, as to save money and be persistent. Short term: values oriented towards the past and the present, like respect for tradition and fulfilling its social commitments. Pleasure vs moderation: This dimension measures the ability of a culture to meet immediate needs and personal desires of its members. To understand management in a country, you should have the knowledge and empathy with the local society as a whole. However, the point of the unique statistical study that Hofstede conducted should warn everyone that people in other countries may think, feel, and act very differently, even when they are confronted with basic problems. Hofstede emphasizes that cultural dimensions are only a framework for evaluating a given culture, and guide to a better HOW TO MANAGE A MULTICULTURAL TEAM? Multicultural Managements notion The difference between people has always existed even if all of them come from the same country. For example even in a small country like France, you can feel diversity. People from the north can be easily compared with German people, and the ones that live in the south have a whole different mentality that can fit with the Spanish one. And that can also be found in a smaller range, just like a family! Everyone isnt the same, there are male/female and among these two parts, you can also find diversity if you look the characteristic of each individuals, it can be very different. You can take the example of teachers. They are dealing with young people, and they can come from all around the world as easily as if they belonged to the neighborhood. It could be that most of them are too young to have already a strong culture and strong differences, but the teacher can already feel it. After all its a management job too! In fact, multicultural management -that is more global- is the same as in monocultural management -neighborhood student- with even more diversity because difference rate can increase a lot, when we put together people that come from all around the world. As already said before, if you have to deal with people with a high rate of diversity, you will need to prevent all the problems that could come from the origin of stereotypes that comes from every culture. Thats why, if someone ask us what is Multicultural team management is really about. We wont hesitate saying that it is about Management! Once we have agreed with that, we can focus on the diversity/Multicultural side of it. And now we will talk about some key points that need to be correctly filled to work efficiently in multicultural groups. Or in other words, what behavior should have a good Multicultural manager. What vision a good Multicultural Manager should have ? To work efficiently with a multicultural group and having the best productivity, the manager should follow some different rules. His attitude is essential for the best cohesion in the team. Human Resources should never judge the new potential employee according to a physical aspect. It has been proved that judging physically the people in a team wont maximize the effectiveness of the group. This service should not judge the people according to his origin, but only on his abilities. To maximize team effectiveness, members should be selected homogeneous in ability level (thus facilitate accurate communication) and heterogeneous in attitudes (thus ensuring a wide range of solutions to problems) Its called the Task-Related Selection. Indeed you can compare that effect to the effect of Synergy. Synergy in terms of management and in relation to team working refers to the combined effort of individuals as participants of the team. Positive or negative synergy can exist. The condition that exists when the organizations parts interact to produce a joint effect that is greater than the sum of the parts acting alone. (http://wiki.answers.com/Q/What_is_Concept_of_synergy) Thus to sum up in an example, according to what is written upper, it would be a great idea to bring people that have nothing in common to work as a team to get the biggest variety of characteristics. Such as a team composed with: Physically Differences: boys, girls, young, old, pretty and ugly Background Differences: Asian, European, American and African. Values/Opinion Differences etc. However, as strange as it can seems in the first hand, people should maximize their cultural difference in the team. Be careful that team should not act as if the team was a monocultural one. Indeed, If diversity is ignored it will lead to a dead-end and the productivity will be lower. The manager has to form all of the people in the group to avoid ignorance of the cultural difference and so lead them

Elaboration Likelyhood Essay -- essays research papers

Elaboration Likelihood 2 Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Recently the nation was bombarded with political ad campaigns of all shapes and sizes. There were the ads for and against succession, the ads that attempted to show Gray Davis as someone who could actually run the state of California, and the ads that didn’t really seem to have any purpose at all. It is obvious that each of these campaigns was focused on a specific target audience. What may not have been so obvious was that each of the ad campaigns was also based upon the involvement or interest of the voters (Perloff, 1993). This involvement or interest is a component of the Elaboration Likelihood Model. This theory helps advertising consultants decide what elections are important to voters and what elections have no relevance to anyone but lawmakers (Perloff, 1993). Important elections, such as the gubernatorial race will have strong arguments and depth while not so significant elections, such as the clean water initiative will rely on cues that are undem anding in terms of the amount of brain power used (Perloff, 1993).   Ã‚  Ã‚  Ã‚  Ã‚  The application of the Elaboration Likelihood Model to political campaigns is just one of the many practical uses of this theory. But before it is possible to examine other possible applications of the ELM, one must understand the basic ideas and factors that make it work. After a clear understanding of the ELM is devolved it will be shown in relation to the specific communication perspective that it fits into, and then used to evaluate a real life situation. Subsequent to the evaluation of the practical application the ELM will be scrutinized and summed up, but first the basics. Description of Theory   Ã‚  Ã‚  Ã‚  Ã‚  Elaboration Likelihood 3 The elaboration likelihood theory was created by two social scientists, Richard Petty and John Cacioppo, who sought to create a model of persuasion that was more inclusive in terms of the range and depth in which the theory covered (Perloff, 1993). Petty and Cacioppo’s theory is a culmination of their research in the area of â€Å"cognitive responses to persuasion† and theories of attitude change (Perloff, 1993, p. 118). The ELM is a theory of persuasion with a central premise that seeks to explain how deeply an individual will elaborate the arguments of a persuasive message by examining the ind... ...ovements. First of all, Perloff (1993, p. 132) makes the point that there should be more consideration of â€Å"situational and personality factors that might interact to influence the processing strategy.† Perloff (1993, p. 132) also would like to know â€Å"how do people simultaneously process central and peripheral information?† Elaboration Likelihood 10 References Bargh, J. A. (2002, September). Losing Consciousness: Automatic Influences on   Ã‚  Ã‚  Ã‚  Ã‚  Consumer Judgment, Behavior, and Motivation. Journal of Consumer Research,   Ã‚  Ã‚  Ã‚  Ã‚  29 (2).  Ã‚  Ã‚  Ã‚  Ã‚   Littlejohn, S. W. (2001). Theories of Human Communication. Albuquerque, NM:   Ã‚  Ã‚  Ã‚  Ã‚  Wadsworth. Perloff, R. M. (1993). The Dynamics of Persuasion. Hillsdale, NJ: Lawrence Eribaum   Ã‚  Ã‚  Ã‚  Ã‚  Assoc. Sereno, K. (2002, Fall). Comm 200: Communication as a Social Science. Lecture Notes. Stephenson, M. T., Benoit, W. L., Tschida, D. A. (2001). Testing the Mediating Role of   Ã‚  Ã‚  Ã‚  Ã‚  Cognitive Responses in the Elaboration Likelihood Model. Communication   Ã‚  Ã‚  Ã‚  Ã‚  Studies, 52 (4), 324-338.

Strategy Palnning for a farming company LTK

LTK1 was incorporated on 16th October 1986. It is situated at Durian Tunggal District, Malacca. The principal activities of LTK are production of chicken eggs and manufacturing organic fertilizer. LTK is one of the leading eggs producers in Malaysia. The production capacity of LTK is 1 Million eggs per day. Part of the production is for local consumption while the rest of the production is mended for export. Presently, LTK is exporting to Singapore, Hong Kong and Indonesia. With the collaboration between LTK and MARDI2, LTK become the sole producer and distributor of Omega 3 eggs in Malaysia. The LTK Omega 3 eggs provide up to 5 times more Omega 3 and 4 times more of Vitamin E compare with ordinary eggs. The consumption of Omega 3 will reduce heart disease, hypertension, LDL cholesterol, breast cancer, colon cancer and rheumatoid arthritis. In additional, Omega 3 is vital for the development of brain and retina tissues3. The daily production capacity of LTK is 1,500,000. In order to maintain the quality of eggs, LTK applies TQM throughout the whole production processes. Figure 1.0 Production Flow in LTK Chapter 2.0 An analysis of the market, customers and macro conditions of LTK Chapter 2.1 Market Analysis LTK is one of the leading eggs producers in Malaysia since 16th October 1986. But, Omega eggs are still new in the market. Therefore, in the short term the demand will still be low in the market. Nevertheless if the demand of the omega eggs continues to increase, it will benefit LTK in the future. This can be seen as product development strategy. The market where LTK operates in is some sort between perfect competition and monopolistic market. This is because the market is full of egg producers who hold commodity rather than product. On the other hand, this market is full of buyers who purchase eggs for different purposes. However in term of Omega eggs, LTK has made a right move to shift egg as commodity towards branded product. Thus I assume LTK Omega egg is operating in a monopolistic market. Thus, it is the time LTK have the thorough planning and strategic marketing to satisfy customer requirements profitably and sustain competitive edge in a long run Chapter 2.2: Customer Analysis Omega eggs actually are the simple product that the consumers can consume everyday. The marketing strategist should keep track of the customers' behaviour. It is because the switching cost to buy the eggs is very low. Thus, LTK should conduct research from time to time in order to answer the following research questions and hypothesis. > Research Question: Why do consumers buy omega eggs? Hypothesis: Consumers manage to understand the explanations make by LTK through TV, newspaper, magazine and salesperson in the distribution outlets, so they buy Omega egg. > Research Question: Who participates in the buying process? Hypothesis: Most of the time, housewife, mother-in-law or husband participate in the buying process. > Research Question: Where consumers buy omega eggs? Hypothesis: Consumers buy Omega eggs based on convenient or not. Through years of experience and fieldwork research, LTK understand the consumers' behaviour very well. LTK buyers can be divided into 4 categories: the retail market, the business market, the government and non-profit organisation. The retail market refers to the normal consumers while the business market refers to confectionaries and bakery in the southern part of peninsula Malaysia. On top of that, the government market refers to the barracks or army camps in Johor and Pahang. Lastly the non-profit organisations are like school canteens, old-folk home and orphanages. Above and beyond, LTK also concluded that consumers' decision would be influenced by some external stimuli. Therefore, LTK not only provide quality eggs, but convenient pack size, reasonable price (RM0.399), ordinary eggs same size price (RM0.299) and convenient outlets. Chapter 2.3 PEST Analysis Malaysia is a potential market for international marketing because the political and legal environment is mature and stable. Furthermore, the AFTA agreement enable LTK product to flow freely throughout the whole South East Asia region without political barrier. Thus LTK involve very low or no political risk continuing the operation in Malaysia. Although the overall economic performance in the Malaysia had declined, a thorough study will explain that the decline is mainly due to the poor performance in the global economy. No matter what is said and done, LTK performance will not be badly influenced by the economy because eggs are fast moving household product. From the social perspective, LTK goods should be acceptable because the Malaysian should be aware that their current main source of protein is badly affected by the JE Disease and polluted environment. Thus the society has phobia towards consumption of pork and poultry, thus egg is the alternative source of protein and it is a very health source of protein too. Besides, the aging population is also very much concerned about their daily eating habit, so LTK product should be acceptable. Besides, I feel that the rate of product diffusion for LTK enriched egg should be faster because the literacy rate for the target market is higher. Figure2.0 Diffusion Process of LTK goods In term of technology, there isn't any disadvantage for LTK since the product doesn't require any other technological support. However, biological engineering or medical science might assist LTK to increase its production or reduce the rate of defect. Chapter 2.4 Microenvironment Analysis As mentioned above, the enriched egg is new in the Malaysia market; hence the level of intense competition is relatively low. Based on Michael Porter 5 forces analysis, there is no bargaining power for supplier because LTK is the supplier. On the other hand, the bargaining power of buyer is very strong because the retailers in Malaysia are corporate giant like Parkson, Jusco, Top, Makro, Carrefour and Fajar. The threat from substitute is small because the society is suffering beef and pork phobia. Besides, a lot of doctors advise the public to reduce the consumption of red meat and go for the white meat. The entry barrier is the solely most worrying factor for LTK as the entry barrier for such industry is very low. Therefore, it is crucial for LTK to establish strong brand equity before the competitors creep into the market. Figure 2.1 Michael Porter 5 forces Chapter 3.0 Internal Corporate and Marketing Conditions (SWOT) The SWOT analysis is one of the most useful marketing planning outfit that aids the analysis of the firm's overall situation because it provides a clear picture from complex data. LTK incorporated since 1986, one of the strengths of the company is the organization structure is very lean. Therefore, breakdown in communication rarely happened in LTK. Furthermore, the organisation is able to response effectively because the organisation is flexible. In the company, the CEO practices the product category management. Therefore, each department are doing their task efficiently. The second strength LTK possesses is the government support. LTK is the only private organisation in Malaysia that is linked with Mardi. Thus there is a lot of technological transfer and LTK manage to save lots of R&D expenditure. The third strength of LTK is that the organisation has a strong goodwill in the market and a lot of chick food suppliers support the company. On top of that, the distribution network of LTK is relatively widespread throughout Peninsula Malaysia. The fourth strength of LTK is the quality standard has been maintained very well throughout these years. The defective and crack rate is lesser that 7.94% for every period of six months. The weakness for LTK is lack of fund in conducting research and development. As we known that if the products do not get improvement sooner or later the competitor will become the leader in the market. The second weakness for LTK is that the production is inelastic within a short period of time. Even when there is a strong demand for the product, LTK is unable to double or triple the production. The opportunities in this market is nowadays consumers are more concern about their health. Omega plus can improve the brain functions; can reduce heart disease, hypertension, LDL cholesterol, breast cancer, colon cancer and rheumatoid arthritis. Therefore, the demand will accelerate due to positive word of mouth and publicity over the press. Besides, the annual population growth in Malaysia is still rising, thus the demand will definitely rise because more mouths to be fed. There is also an opportunity when the AFTA come into the picture. The Omega egg can flow freely to neighbouring countries and increase sale for the company. The threat to LTK is the competitors enter into the same market. When most of the consumers accept the product, it is also the time more and more players come into this market. Thus, LTK must do more R&D to enhance the quality of the products. Chapter 4.0: A Portfolio Analysis of the Competitive Conditions (BCG) Relative market share Figure 4.0: BCG Matrix The Boston Consulting Group (BCG) matrix is a well-known approach to conduct portfolio analysis that provides corporate strategists with an insight of important strategic relationships between internal cash flows, market share, competitive position and growth trajectories. The characteristic of LTK omega plus eggs in BCG matrix is under STAR. First, it is because LTK is the initial player in the market of omega eggs. Thus LTK haven't tapped the total market and the percentage of share is very low. Second, omega eggs are now in a fast growing period and haven't reached the maturity stage yet. A lot of people are curios about these eggs and some people still do not believe whether the egg is so miracle and healthy as they claimed. On the other hand, the traditional egg produced by LTK is in the Cash Cow stage. This is because the market growth rate has been stagnant for very long time and the PLC is in the maturity stage. Moreover, the relative market share for LTK is very large if weight against the total market in Malaysia. The profit earned from the traditional eggs can be transferred to develop the star. Although the Omega eggs do not generate substantial profits compare to the ordinary eggs, but LTK believe that the trend is moving towards consumption of such eggs. Strategic planner must follow the trend in order to develop sound long term strategic plan. Chapter 5.0: Segmentation Strategy Segmentation is a process of subdividing broad markets into varied and differing smaller groups of buyers. They are consisting exclusive of characteristics. The benefits of segmentation are strategist able to accumulate sufficient market sector knowledge as well as sustain customer loyalty. LTK also segmented the customers into several clusters. The objective is to avoid confusion and provide strategies with the opportunity to approach available segment with the right marketing strategies. LTK should segment its market based on income level, attitudes towards health, education level and psychographics. It is because the price of omega egg is slightly higher than ordinary eggs. Thus, only certain segments of the consumers are willing to pay for it. For instances, the business market of LTK will not be interested with this new product but to prefer conventional egg to keep the production cost as low as possible. Therefore, LTK market segment should be those in the middle class and it is practical since Malaysia has a relatively big middle class society. The consumers' decision whether or not to choose Omega egg also determined by the health awareness among consumers. It is because in the market there are too many health foods. Therefore, most of the consumers will think that omega egg is just another propaganda made by the producer. Education level is also the main reason LTK should consider since it can influence consumers DMU. It is because the higher education group of consumers only understand the meaning of Omega 3 and how the eggs can provide up to 5 times more Omega 3 and 4 times more of Vitamin E compare with ordinary eggs. The consumption of Omega 3 will reduce heart disease, hypertension, LDL cholesterol, breast cancer, colon cancer and rheumatoid arthritis. In additional, Omega 3 is vital for the development of brain and retina tissues4. Psychographics also will be the factors that can influence the customers whether to buy or do not buy omega egg. As we know that nowadays majority of the customers prefer to buy the products that have a brand. Previously it is no way that consumers can accept that even egg should have a brand identity. Those days, branded goods were toys of the rich and famous. However, today people perceive branded goods as quality assurance. Thus LTK should portrait a healthy lifestyle image in the overall promotion campaign. LTK should aim those who cherish healthy lifestyle and always engage in exercise or outdoor activities. In such a way, the company not only able to enhance market share but also building up a strong brand equity. Chapter 6.0: Positioning Strategy For all these years, consumers treat all the eggs are the same. The only noticeable different is the size and the hardness of the shell. However, LTK successfully draw the differentiation line between Omega eggs and the ordinary eggs. Therefore, LTK should position omega substances as the distinctive and important element for the growing years. In such a way, general public as well as target market will draw attention on consuming more omega substances and association such need with buying LTK Omega egg. This is known as classical learning in consumer behaviour study. Chapter 7.0: Marketing Objectives Marketing objectives may divide into quantitative and qualitative. In LTK case, the quantitative objective is to enlarge the market. The CEO of LTK plans to exploit the South East Asia countries as well as western countries. LTK also wishes to increase the market share by 35% within the next 5 years. It is because LTK plans to spend 20% of the revenue in advertisement to promote the new product and healthy lifestyle. LTK also wishes to increase profitability by 7.6% in the coming year. In order to improve profitability LTK will empower and delegate more authority for the marketing department and sales force to carry out necessary tasks. The qualitative objectives set by LTK are to build up the company image and product's brand equity. Besides, the company also wishes to train more middle managers in line with the strategic expansion. In conjunction with the expansion, LTK also wish to increase the marketing department employee welfare to boost up organisation spirits and morale. Besides, LTK wishes to have stronger affiliation with large-scale retail chains. Chapter 8.0: Marketing Strategy (Strategic Direction) LTK is the market leader; a leader must be at a state of constant alertness and maintain watchfulness because other firms will attacks its weaknesses and try to offset LTK strength. The competitors also can do R&D and become more innovate than LTK. Thus, if LTK wish to sustain their positions as a leader, LTK should be more proactive. First, LTK must pursuit the strategy of expanding the total market. LTK should â€Å"welcome† new users including the low-income earner. LTK can categorise the size of the eggs. It is because now omega egg only has one size. If LTK sells the smaller size egg cheaper than the other, lower income consumers will try to buy it. Besides, LTK could develop new market such as South East Asia and EU continent. Thus, LTK not only concentrate the Malaysia market but the overseas market too. As the market leader, LTK not only must expand the market, but to protect its current market share. Pre-emptive defence is crucial to undermine the competitors before they do. Furthermore, counter-offensive defence is also necessary to cut off the challenger's operational base. Chapter 9.0 Developing the Marketing Programs for LTK In order to achieve the preset objective, LTK must balance off the attention for domestic and foreign market. Until now, the main focus for LTK should be domestic thus LTK should establish an overseas subsidiary in Asia and other state in Malaysia. However, LTK must always conduct research pertaining the consumer behaviour to segment the market. LTK must bear in mind that consumer insight will differ base on geographical differences. In addition to segmentation, LTK should aim for the most profitable target market. In my humble point of view, I will consider the segment which earning per year is above 30,000 with a family size of 2-5 members. This segment will be the single largest segment in Malaysia and Asia countries. Thus the segment is sustainable, measurable, profitable as well as accessible. This subsidiary is also responsible to gather market information in Malaysia market and distribute the company product to neighbouring countries such as Thai, Singapore, Indonesia and Brunei. The subsidiary is responsible to keep close contact with the retailers in these countries. After establishing the distribution network, it is more important to ensure the product is acceptable by the consumers. The marketing department must understand that the company long-term objective is to move from core value to augmented value. Therefore, the media department must develop the advertising message that suits the taste of the target audience as well as meeting the company long-term objective. Furthermore, the message must be informative, educate and entertain. In this point of time, I think the advertising theme must focus on introducing the public to the benefit of LTK Omega 3 enriched egg. The choice of media is also important when developing brand equity. It is a prudent move to place some advertisements in the health magazine in these countries. Besides, the company can place some advertisements in selected local newspapers and radios stations. If the budget allocation allows, the company can consider placing advertisement on television. Whatever said and done, I think it is more appropriate to employ local agencies to handle the advertising activities since they are more familiar as well as more efficient. Below is sample of advertisements that LTK has applied in the local context. The marketing department must monitor the performance of the advertising agencies from time to time or apply the payment based on performance scheme to motivate the agencies to put in more effort or pull up their socks. Promotion campaign is equally important to stimulate trial for this product. The trial is very important because it will enable the company to portrait the superior quality of the egg and relate it to the brand name. The planned promotion campaign that I intend to carry out is the demo session in major supermarket and hypermarket. In this demo, I will show the audience how different is the LTK Omega egg from ordinary eggs. It is totally different in term of colour and elasticity of the yolk5. You can pick up the yolk of LTK Omega egg from the albumen and the yolk will not break or burst. This demo can be recorded and broadcast in the TV as part of the advertising campaign too. On the other hand, the company can also visit school and give away free bookmark and sample to the students when they are having cooking classes. In the supermarket, the company can employ sandwich man dress up like Humpty -Dumpy. Besides during Easter day, LTK can do promotion like buy 12 eggs and get an Easter egg for free. Publicity is the most convincing tool for LTK Omega egg to persuade the consumers to purchase the product. The company should invite nutritionist to do scientific research and tell the public that whether LTK Omega eggs is really as good as the company claim. The consumer movement groups and the public watchdogs are also invited to examine the quality of the product. If their comments are positive, then LTK Omega egg will easily penetrate into the Asia market. Packaging serve two purposes for LTK Omega egg. First of all, it will protect the egg and maintain its freshness. Secondly, the packaging can reflect the augmented feeling if it is nice decorated. However the company must bear in mind that the packaging must be environmental friendly and recyclable too. The target consumers in these countries are very much concerned with environmental issues like plastic container and too much paper wrappers. On top of that, the company should establish global web site, regional web site as well as country web site to provide health concern consumers about health facts pertaining to LTK Omega eggs. Suggestion box must be prepared to keep in touch with consumers. Furthermore, the company can do on-line delivery to enlarge the distribution coverage. Lastly, LTK should enlarge the distribution channel to make this product easily available to the target market. There should be more state division wholesalers to support the distribution effort of LTK. Chapter 10 Implementation, Evaluation and Control Although all the strategic plan has been laid down in detail, the implementation is equally important to enable the plan to be carried out smoothly. All the tasks must be delegated accordingly. On top of that, there must be coordinating mechanism to facilitate decision-making process. Above and beyond, there must not be any breakdown in communication within each level and within departments as well. There should be weekly report and meeting to exchange ideas on improving the organisation activities. The Kaizen Methodology is very good in turning LTK into a learning organisation. Since there is a preset quantitative objective, it is possible to evaluate the actual performance against the preset standard. If the difference is too wide, corrective measurement must be taken. Other than comparing the actual result with the preset standard, LTK can measure the performance based on other sources such as customers' feedback, retail audit, distributors' feedback, survey and toll free calls. In conclusion, the strategic plan must be review from time to time because the business environment is always dynamic and volatile in nature. The holistic audit of various aspects will definitely benefit the company with coming out a more complete strategic plan.

The Domestication History of Chickpeas

The Domestication History of Chickpeas Chickpeas (Cicer arietinum or garbanzo beans) are large roundish legumes, that look rather like a large round pea with an interesting bumpy surface. A staple of Middle Eastern, African and Indian cuisines, the chickpea is the worlds second most widely grown legume after the soybean, and one of the eight founder crops of the origins of agriculture on our planet. Chickpeas store really well  and are high in nutritive value, although they are not very disease resistant, compared to other legumes. The wild version of chickpeas (Cicer reticulatum) is only found in parts of what is today southeastern Turkey and adjacent Syria, and it is likely that it was first domesticated there, about 11,000 years ago. Chickpeas were part of the culture that first developed farming on our planet, called the Pre-Pottery Neolithic period. Varieties Domesticated chickpeas (also called garbanzo beans) come in two main groups called desi and kabuli  but you can also find varieties in 21 different colors and several shapes. Scholars believe that the oldest variety of chickpea is the desi form;  Ã‚   desi are small, angular, and variegated in color. The desi likely originated in Turkey and was subsequently introduced into India where kabuli, the most common form of chickpea today, was developed. Kabuli have large beige beaked seeds, which are more rounded than desi. Domesticating Chickpeas The chickpea gained several very useful features from the domestication process. For example, the wild form of chickpea ripens only in the winter, while the domesticated form can be sown during the spring for summer harvest. Domestic chickpeas still grow best in winter when there is adequate water available; but during the winters they are susceptible to Ascochyta blight, a devastating disease which has been known to wipe out entire crops. The creation of chickpeas that could be grown in summer decreased the riskiness of relying on the crop. In addition, the domesticated form of chickpea contains nearly twice the tryptophan of the wild form, an amino acid that has been connected with higher brain serotonin concentrations and higher birth rates and accelerated growth in humans and animals. See Kerem et al. for additional information. Genome Sequencing The first draft whole genome shotgun sequence of both desi and kabuli breeding lines was published in 2013. Varshney et al. discovered that genetic diversity was slightly higher in the desi, compared to kabuli, supporting earlier contentions that desi is the older of the two forms. The scholars identified 187 disease resistance genes homologies, considerably fewer than other legume species. They hope that others will be able to use the information collected to develop superior varieties with improved crop productivity and less susceptibility to disease. Archaeological Sites Domesticated chickpeas have been found at several early archaeological sites, including the Pre-Pottery Neolithic sites of Tell el-Kerkh (ca. 8,000 BC) and Djade (11,000-10,300 calendar years ago cal BP, or about 9,000 BC) in Syria, Cayà ¶nà ¼ (7250-6750 BC), Hacilar (ca 6700 BC), and Akarà §ay Tepe (7280-8700 BP) in Turkey; and Jericho (8350 BC to 7370 BC) in the West Bank. Sources Abbo S, Zezak I, Schwartz E, Lev-Yadun S, Kerem Z, and Gopher A. 2008. Wild lentil and chickpea harvest in Israel: bearing on the origins of Near Eastern farming. Journal of Archaeological Science 35(12):3172-3177. doi:10.1016/j.jas.2008.07.004 Dà ¶nmez E, and Belli O. 2007. Urartian plant cultivation at Yoncatepe (Van), eastern Turkey. Economic Botany 61(3):290-298. doi:10.1663/0013-0001(2007)61[290:upcayv]2.0.co;2 Kerem Z, Lev-Yadun S, Gopher A, Weinberg P, and Abbo S. 2007. Chickpea domestication in the Neolithic Levant through the nutritional perspective. Journal of Archaeological Science 34(8):1289-1293. doi:10.1016/j.jas.2006.10.025 Simon CJ, and Muehlbauer FJ. 1997. Construction of a Chickpea Linkage Map and Its Comparison With Maps of Pea and Lentil. Journal of Heredity 38:115-119. Singh KB. 1997. Chickpea (Cicer arietinum L.). Field Crops Research 53:161-170. Varshney RK, Song C, Saxena RK, Azam S, Yu S, Sharpe AG, Cannon S, Baek J, Rosen BD, Taran B et al. 2013. Draft genome sequence of chickpea (Cicer arietinum) provides a resource for trait improvement. Nature Biotechnology 31(3):240-246. Willcox G, Buxo R, and Herveux L. 2009. Late Pleistocene and early Holocene climate and the beginnings of cultivation in northern Syria. The Holocene 19(1):151-158.

truly great essays

truly great essays Truly great, helpful, sensible advise. Eat plenty of fish - fish oil helps prevent headaches. So does ginger, which reduces inflammation and pain. Eat lots of yogurt before pollen season. Also-eat honey from your area (local region) daily. Prevent build-up of fatty deposits on artery walls Use honey as a tranquilizer and sedative. Eating onions helps ease constriction of bronchial Salmon, tuna, mackerel and sardines actually prevent UPSET STOMACH? - BANANAS - GINGER!!!!! Bananas will settle an upset stomach. Ginger will cure BLADDER INFECTION? DRINK CRANBERRY JUICE!!!! High-acid cranberry juice controls harmful bacteria. Bone fractures and osteoporosis can be prevented by PRE-MENSTRUAL SYNDROME? EAT CORNFLAKES!!!! Women can ward off the effects of PMS with cornflakes, which help reduce depression, anxiety and fatigue. Oysters help improve your mental functioning by Clear up that stuffy head with garlic. A substance similar to that found in the cough syrups is found in hot red pepper. Use red (cayenne) pepper with caution-it can irritate your tummy. Wheat, bran and cabbage help maintain estrogen at LUNG CANCER? EAT DARK GREEN AND ORANGE AND VEGGIES!!! A good antidote is beta carotene, a form of Vitamin A found in dark green and orange vegetables. Cabbage contains chemicals that help heal both gastric Grate an apple with its skin, let it turn brown and Mono unsaturated fat in avocados lowers cholesterol. HIGH BLOOD PRESSURE? EAT CELERY AND OLIVE OIL!!! Olive oil has been shown to lower blood pressure. Celery contains a chemical that lowers pressure too. BLOOD SUGAR IMBALANCE? EAT BROCCOLI AND PEANUTS!!! The chromium in broccoli and peanuts helps regulate KIWI: Tiny but mighty. This is a good source of potassium, magnesium, Vitamin E content is twice that of an orange. ...

Social Settings Essay Example | Topics and Well Written Essays - 500 words

Social Settings - Essay Example use it is the group in which I feel I am most myself, most relaxed and most able to explore those elements of my interactions with others without expectations or strict boundaries. However, there is another world in which I operate that would be classified in terms of the organic as my association with business people is based on an interdependent web of specialized skills. I would consider this my secondary group because I have less personal emotion tied up in this group and my time spent with this group is a matter of necessity for the welfare of my primary group rather than primarily being a matter of choice. This also falls in line with Durkheim’s theories as the mechanical organization is primarily within kinship ties and the organic organization is within the larger sphere of my life in the city of New York. It was Ferdinand Tonnies who suggested much the same sort of distinction between social groups as that offered by Durkheim, namely that people tended to form social groups around either shared emotion and beliefs or around more intentional codependence on speciality and proximity. He also indicated that these groups had more specific settings in which to form. In terms of the emotional group, the rural setting or the small town seems to be what he had in mind, where each individual shared much of the same lore, mythology and concepts of self-preservation for the community at large while the other group was more abstract and distant, focused more on the welfare of the city or state. While I see how these ideas may be valid, I feel my personal life falls more within Durkheim’s system in which both systems might exist simultaneously within the same context. My family and friends are a close-knit group who share many of the same interests and sometimes the same background while m y co-workers are equally close based upon our shared interest in the welfare of the organization for which we work. While I gain my sense of status within both of my

Walkable Streets; Good City Forms Annotated Bibliography Essay

Walkable Streets; Good City Forms Annotated Bibliography - Essay Example It even states that if transport policy makers start considering walking as a major transport mode, they can create policies that can promote the act of walking. Joe Cortright in his research named â€Å"Walking the Walk: How Walkability Raises Home Values in US Cities† states that the level of walkability of a particular city have various advantages and the main advantage is increase in value of homes (Cortright 2). He states that homes that are situated in areas that score high in walkability and have retail stores and shopping outlets located near to them are up for sale at very high prices as compared to those homes that are located in areas that score low on walkability. In his research he uses the method of Walk Score algorithm to determine the price of a particular home in relation to the location’s walkability. Ray Tomalty in his research named â€Å"BC Sprawl Report: Walkability and Health† tried to figure out the impact of design of neighborhood on the trends of walking and bicycling in the region of BC and the overall impact of activities of walking and biking on the health of the members of the BC society (Tomalty x). Through their research they figured out that there was a connection between an individual’s behavior, issue of obesity and stress and the level of walkability and the act of walking. They even figured out that if the degree of walkability of a particular area is increased through programs, the amount of walking activity even increases. Duncan, D.T, D.R Williams, J Aldstadt, J Whalen, K White, and M.C Castro. "Space, Race, and Poverty: Spatial Inequalities in Walkable Neighborhood Amenities?" Demographic Research. 26 (2012): 409-448. Print. Dustin T. Duncan and fellow researchers conducted a research named â€Å"Space, Race, and Poverty: Spatial Inequalities in Walkable Neighborhood Amenities?†. In this research they tried to figure out the link between demographic characteristics